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Umbo Teams Up with REI

Umbo Teams Up with REI

As published in The Associated Press and other media outlets: 

Umbo Functional Mushroom Energy Bars Are Now Available Nationwide at REI

Umbo partners with REI to bring functional mushroom energy bars to their wellness category in 130 stores across the U.S.

DENVER, CO -- Umbo, a company that creates all-natural functional foods, drinks, and supplements for athletic performance and recovery, announced today that Umbo has been selected as the newest functional mushroom brand in the wellness category at REI, with Umbo's all-natural energy bars now available in 130 REI stores nationwide. REI has a longstanding commitment to promoting outdoor activities, which aligns perfectly with Umbo's mission to help all kinds of athletes reach their next level of performance, using all-natural functional mushrooms, like cordyceps, reishi, and lion's mane.

This partnership with REI marks a significant milestone for Umbo, as it solidifies the brand's position as a leader in the functional mushroom market. Umbo provides athletes with professional-grade products for performance and recovery, making them a trusted choice for elite professional athletes like Rashad Evans, Cory Sandhagen, and Jake Plummer. The recognition also signifies that functional mushrooms are an exploding category and they belong in REI stores as a foundational part of their wellness offering.

"It's exciting to see our products at REI stores all across the country," said Jake Plummer, Umbo co-founder and Pro Bowl NFL quarterback. He continues:

I greatly admire REI. We are thrilled to partner with them to make our products more accessible to outdoor enthusiasts and athletes everywhere. Our all-natural energy bars are so tasty—easily the tastiest way to get a daily dose of functional mushrooms. Talk about being a functional food. They're an amazing way to get sustained energy on the go and push yourself to do more.

Looking ahead, Umbo plans to continue expanding its product line and distribution channels to reach a broader audience of athletes and active individuals.


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